Ingot Handbags - Make an impact without impacting the earth
Challenge
Collaborate to create a brand and handbag line that meets the needs of the customer.
Action
- Team Created a design brief and mission statement
- Researched and identified customer
- Produced a concept board
- Researched relevant market, retail, and fashion trends
- Obtained cultural information to support our decisions
- Created branding and marketing materials
- Conducted a photo shoot
- Created a look book
Team
Product Line Manager: Courteney Carlson
Assistant Product Line Manager: Tonya Smith
Designer: Arturo SandovalDeveloper: Zong Vang
Photography Credits
Dane Deaner, Jakub Kapusnak, Cameron Kirby, Erik Jan Leusink, Kari Shea, Beth Solano, David Talley, George Tsapakis, The 5th, WGSN.com
Hempen - The biodegradable pen to replace all plastic pens
Challenge
Redesign a widely used, existing product with a consumer behavior focus on millennials.
Action
- Conduct an in-person interview with a millennial to understand their buying motivations and habits and create an empathy map
- Find a wasteful product that needs a sustainable update
- Mockup what this solution looks like
- Produce a design thinking strategy to fully execute a marketing plan around this type of customer
Photography Credits
Artificial Photography, Christopher Campbell, Flaunter, Elijah Hiett, Joanna Kosinska, Corinne Kutz, Calum Macaulay, Nescafe, Marta Pawlik, Rhondak, Zack Spear, Annie Spratt, JJ Ying
Ripe Records - Ripen your collection
Challenge
Create a business plan that fills a gap in the market
Action
- Define the need in the music market
- Conduct market research
- Define business and customer
- Perform research and SWOT analysis
- Write a business plan
Photography Credits
Andrei Bocan, Courteney Carlson, Umberto Cofini, Dane Deaner, Samuel Dixon, Seth Doyle, Jack Hamilton, Luke Michael, Clem Onojeghuo, Alicia Steels
Outerwear Jackets
Challenge
Create two different outwear jacket flats with detailed callouts.
Action
- Define a customer that would purchase these jackets
- Illustrate all aspects of jackets including design details, trims, and color ways or patterns
- Create line sheets outlining the cost of the jackets
Photography Credits
Courteney Carlson, Megan Deans, Eric Gilkes
Half Pint - Delicately used vintage leather bags, boots, and belts.
Challenge
Choose a local retailer whose branding, digital marketing, and social media presence could use improvements to cater to a younger demographic.
Action
- Identify a hole in Half Pint’s marketing and branding
- Define one of Half Pint’s target markets
- Concept a digital campaign and create all graphics
- Rebrand Half Pint’s website
- Research applicable websites for web banners to be advertised on
- Create a digital interactive look book
- Explore one-to-one messaging options and create a relevant option for Half Pint
- Discover a social media influencer that aligns with the Half Pint brand and create a brief to inspire them for a sponsored post
Photography Credits
Courteney Carlson, Rab Fyfe, Alexandra Gorn, halfpintpdx.com, Omar Lopez, Melanie Mauer, Misael Nevarez, mississippiave.com, Austin Neill, xandervintage.com
Projections - More than just a fashion event
Challenge
Create an engaging social media campaign for the promotion of a fashion event.
Action
- Determine a theme and concept for a student run fashion show
- Design a save the date card announcing the event
- Create a calendar to schedule when each image will be posted
- Work with fellow members in the social media team to produce content for Instagram
- Complete weekly photo shoots with team to generate as much content as possible
- Contribute to the opening gallery show by making a paper dress that will be photographed with projections on it.
Photography Credits
Kris Atomic, Believe in Your Utopia, Sydney Brown, Katherine Butler, Anton Dee, Joseph Chan, Courteney Carlson, Sean May, Desiree Moore, Maddy Whittaker
